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In 1904, three men started making rugged woolen garments in a small town in New Zealand. John Lane, Pringle Walker and Alfred Rudkin were English natives who became proud Kiwis. So great was their love for their adopted homeland, they named their company after the area in which they settled - Canterbury. From the start, this was a brand rooted in New Zealand soil. Like the Kiwi landscape itself, it was rugged and uncompromising. Naturally, when the time came to give the company a logo, the founders opted for three kiwis. Canterbury's reputation grew. Years later, when the Australian and New Zealand Army needed heavy equipment for their units in World War I, they called Canterbury. The result was a hard-wearing kit made in the harsh cold of the South Pacific, but designed for the blistering heat of the Mediterranean. Canterbury became a national institution, synonymous with Kiwi qualities of reliability, resilience and hard work. Inevitably, the other major New Zealand institution - the All Blacks rugby team - would eventually choose Canterbury as well. Thus was born an association that would last for decades and see three kiwis etched not only on jerseys, but in the folklore of the game.
