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By the early 1980s, Fearnley had become the dominant brand within the market throughout the world. At the time it seemed everyone was using or wearing the three-wicket symbol. Leading players such as Sunil Gavaskar, Clive Lloyd, Kepler Wessels, Ian Botham, Graham Gooch, Allan Lamb, Viv Richards, Graeme Pollock, Wasim Akram, Ravi Shastri, Allan Border, Martin Crowe and many more were putting their trust in the product.
In 1986 he became Worcestershire's high-profile chairman. He attracted some big names – notably Ian Botham – and the county won two County Championships, two Sunday League titles, one Benson & Hedges Cup and one NatWest Trophy title in his 12 years as chairman, as well as more than doubling the membership.
