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We started out in the 1970s, developing a high-tech base layer fabric for Swedish fighter pilots. Building on this innovation, we created a groundbreaking 3-layer concept – the Craft Principle – inspiring and enabling athletes to push their limits and build confidence in any weather condition. Success was instant. And five decades later we continue to collaborate closely with athletes across the world in order to develop pioneering, high-quality sportswear and performance wear.
