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Even before there was PEARL iZUMi, there was a man and his bicycle. Every day he rode that bike for more than 60 kilometers. Not as exercise or for fun, but to deliver 40 kilograms of clothing to his customers from the neighboring village. The year: 1950. The man's name: Kinji Shimizu. And in just fourteen years, he went from wearing clothes to his bike to reinventing what cyclists wear on their bikes.