In June 2014, it was announced that Belkin would stop sponsoring the cycling team at the end of 2014. On July 20, the team announced that it had entered into a partnership with the Brand Loyalty skating team. A day later, the team announced that the Dutch Lotto will most likely sponsor this sports combination. According to team manager Richard Plugge, this was already partly planned before it was announced that Belkin would stop. The contract between the two teams was signed on September 29. The new name is Team LottoNL-Jumbo. The team has been racing under the new name since January 1, 2015.